原标题：WeChat Q&A#2:为何有两种微信公众号？订阅号与服务号的具别何在？

我们日常接触到的公众号有两种，分别称为订阅号及服务号。

虽然两种公众号都是公众号创建者用以连系关注者的最常用工具，他们同样具备信息发报功能。但两种号有着本质上的具别。

订阅号偏向适合媒体或个人使用。该号每天可发报一条讯息给关注者，但关注者必需进入"订阅号资料匣"才可查阅最新资讯。

而服务号更适合公司或组织使用。该号虽然每月只可发四条讯息给关注者，但讯息是直接在微信讯息匣的显示的，曝光率会比订阅号为高，亦更有效强化品牌形像。另外，服务号的定制服务功能会刚强大，拥有更多企业服务需要的API对接能力。

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Why there are two types of WeChat Official Accounts? What are the differences between subion and service accounts?

The majority of WeChat users are exposed to two types of public accounts daily; Subion and service accounts. While both account types are commonly used by content creators to connect with their followers, they each have their own distinct differences. Despite the daily sending frequency of promotional materials or news via subion accounts, users have lesser visibility due to the login requirements towards a dedicated folder in order to view the latest information.

On the other hand, while service accounts are only entitled to 4 messages per month, it guarantees higher visibility due to direct displays through WeChat messages. For businesses looking to achieve greater efficiency in reaching their targeted audiences, the greater exposure rate is extremely useful in strengthening their overall brand awareness. Additionally, the wide range of customizable features for service accounts are well-equipped to meet the ever-growing demands of businesses through enhanced API functionalities.

Elevate your business' publicity and awareness today through OctoPlus' highly-focused WeChat marketing strategies to reach your desired audience!

We look forward to sharing more in-depth information about WeChat with you in our WeChat Q&A series.

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